Its pretty intuitive, actually: people like burgers- even vegetarians or those trying to reduce their meat consumption.

I think that varies from person to person. People from largely vegetarian cultures probably don’t crave vegetarian hamburgers.

And not all people from meat cultures do either. When I was vegetarian for a few years I simply ate vegetarian dishes. It probably depends on why you became vegetarian in the first place.

You’re not wrong but it’s beside the point. You don’t not make something because some people don’t want it.

I have no doubt they will be able to sell this to millions, I’m just saying that it’s a silly way to approach vegetarianism.

I guess I don’t understand what is silly about it? You or some group disagree with veggie burgers so they are silly?

People buying veggie burgers not going to take away other vegetarian foods in the process.

I do think veggie burgers are kind of silly, but this is much sillier.

It’s fake, that’s what’s silly. A piece of pretend meat. And it’s especially silly to contort yourself to make a fake hamburger when you can just have a real arrabbiata. Or a delicious margherita.