Going to figure if the EU track record with soy/almond and other "milks" I would expect a challenge to force the issue there. [0]. However as you note, would it be a bad thing if they could not or would not reference it as meat?

I think the main reason for assigning the name to these plant based substitutes is to give the public a better understand of it uses and that its a valid substitute. To me, both meat and milk are generic names and its just a matter of time before expanding the definition becomes a non issue

[0]https://www.ecowatch.com/eu-vegan-dairy-law-2650162992.html