It's because it's meant as a meat substitute. As far as I'm concerned it's very much conscious, if you want to make the veggie version of, say, a chicken dish you'll buy "veggie chicken" which is meant to have similar characteristics (usually in terms of flavor, appearance and consistence, not necessarily nutritional).

It's hard for me not to dismiss these concerns are pure pearl clutching (or is it concern trolling? I'm not up to date on my internet debate lingo). If people really don't pay attention to the meat products they buy and they end up with veggie meat by mistake, there's a very good chance that they would've very easily ended up with some crappy ultra-processed low quality "technically meat" product instead. They might actually be better off with the plant option, quality-wise.