Re:Netflix's Annual Reports (10-Ks) used to be a work of art...
by conductr on Saturday February 06, 2021 @03:53AM
(#26045248)
I was about to dispute this because of my experience using the term widely in late 2008-2010 range but Google Trends shows you are probably more accurate on timing. I work in corp finance and BI was pushed on us early.
But at the core it makes sense - it's just businesses making better use of the tons of data their systems are generating.