Re:Google’s approach to replacing the cookie is drawing anti...
by davidfstr on Thursday February 04, 2021 @05:19PM
(#26030453)
> I like your post. It does conflate Privacy Sandbox with one of the specific proposals, however: [...] https://github.com/WICG/floc
Thanks for the clarification Jeff.
> Another component of Privacy Sandbox is Turtledove (https://github.com/WICG/turtledove), [...]. Which groups a user is in is maintained entirely by the browser, and never sent to the server
Interesting. I'll plan to read up on this tonight and amend my post from what I learn.
Another component of Privacy Sandbox is Turtledove (https://github.com/WICG/turtledove), where advertisers can tag a user as belonging to a "interest group" and then later on can target ads against that interest group. Which groups a user is in is maintained entirely by the browser, and never sent to the server, And any ads that are rendered based on interest group targeting have to execute in a special "fenced frame" which prevents them from leaking information to the surrounding page or to the advertiser in a non-aggregated way.
(Disclosure: I work on ads at Google, so I'm following these proposals. Speaking only for myself)