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Re:Google’s approach to replacing the cookie is drawing anti... by jefftk on Thursday February 04, 2021 @09:41AM (#26025668)
> Step 1: Implement a whole new browser functionality where Google alone can track people.

Have a look at the concrete proposals: https://www.chromium.org/Home/chromium-privacy/privacy-sandb...

It's all proposed web standards, none of which privilege Google ad serving.

(Disclosure: I work on ads at Google, speaking only for myself.)

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