Re:Google’s approach to replacing the cookie is drawing anti...
by Blikkentrekker on Thursday February 04, 2021 @02:29PM
(#26028861)
> They will never step back and say "Oh well, I guess we'll have to spend less on advertising now."
Of course they do, what weird assumption is this?
If we lived in a world where advertisement was twice as effective at generating new revenue, far more money would be spent on it; if we lived in a world where it did nothing, no money would be spent on it and companies would search for other means to get new customers than advertisement.
It is certainly not as though the advertisement budged that companies have simply be a number they cling to on religious principle, rather than a number they have decided upon based on their perceived value of advertisement.
It's not an assumption. I've worked in web stuff, including a lot of ad-driven businesses and businesses that buy ads, for a little over two decades. If one technology is removed businesses will spend the money on a different one. They will never step back and say "Oh well, I guess we'll have to spend less on advertising now."
It's even reasonable to believe a reduction in the effectiveness of ads would get companies to spend more on adverts in order to maintain the same level of growth.