Re:Google’s approach to replacing the cookie is drawing anti...
by kergonath on Thursday February 04, 2021 @05:49AM
(#26024326)
You strangely assume that advertising overall budget is related to the effectiveness of advertising.
The reason non-privacy invasive advertising is worth less is that tracking is more effective, so it changes the balance. If tracking becomes less effective, advertising money is more likely to go elsewhere than disappear.
The reason non-privacy invasive advertising is worth less is that tracking is more effective, so it changes the balance. If tracking becomes less effective, advertising money is more likely to go elsewhere than disappear.