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A comment on Google’s approach to replacing the cookie is drawing antitrust scrutiny. Parent comment

Re:Google’s approach to replacing the cookie is drawing anti... by underslung on Wednesday February 03, 2021 @11:52PM (#26022733)
fwiw I do not work at Google and I believe opting out of ad-tracking (via your Google account) is independent of general data analytics.

The stronger fingerprinting technology becomes (whether browser and/or network based) the more irrelevant a Google account will be for PII tracking.

[this is my opinion, take with grain of salt]

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Re:Google’s approach to replacing the cookie is drawing anti... by freebuju on Thursday February 04, 2021 @02:41AM (#26023454)
More like a pinch :D

Though I do agree with your logic. Google won't need your login info to profile you any more than Facebook does.

Your browser FP (such as hardware device info), IP address, frequent search terms (browsing habits) and distinct pattern will be sufficient enough to identify you without logging in. Metadata is everything in locking down targets.

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