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A comment on Google’s approach to replacing the cookie is drawing antitrust scrutiny. Parent comment

Re:Google’s approach to replacing the cookie is drawing anti... by jay_kyburz on Wednesday February 03, 2021 @10:36PM (#26022298)
Can browsers look up a different server addresses to send requests to that way? I didn't think that's how DNS worked but I'm no expert.

Advertisers can't trust content people to forward requests because it would be too easy to fake them.

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Re:Google’s approach to replacing the cookie is drawing anti... by mikeiz404 on Wednesday February 03, 2021 @10:56PM (#26022402)
No I don’t think so. DNS only works on the domain part of the url.

However a server like nginx can be set up to proxy requests matching a specific url pattern to another server. This would be a bit more work than adding a DNS entry and referencing that though.

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Re:Google’s approach to replacing the cookie is drawing anti... by adriancr on Sunday February 07, 2021 @03:52AM (#26053667)
Or setup cdn to redirect certain paths to the adserver and mark those paths as nocache
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