Maybe you could have a gift subscription offering, to let someone else "foot the bill" for a friend. That might kick things up a notch.
Compare your socks against the others out there - go toe to toe with them.
Darn it, I think I've run out.
Compare your socks against the others out there - go toe to toe with them.
Darn it, I think I've run out.
Real photographs may give you a leg up on your competitors, but that may be me just pussyfooting around. Have you dipped your toe in the waters to see what the reaction was?