I do the same thing, but will often check the top comment(s) to make sure I'm not missing something and generally keep my BS detector well trained.

In this case the top comment happens to reinforce said detector.

Honestly, you rarely have to look as far as the URL; the headline itself's often enough. High on impact or even just zeitgeist + low on specificity + no quantitative statements is a great recipe for "not worth your time".

In a modern web browser, you can do both simultaneously with ctrl-t.

Jokes aside, I was curious if anyone else furrowed their brow at university press offices. So here I am.