Yeah, when you explain it that makes sense. But it was never clear to me how that related to circles or whatever. Also that identifies were even a thing. Plus even back then I didn’t trust Google to retain the functionality. How do I know they won’t merge those identities later to “streamline the experience” or something.

I never used Google+ because it never made sense to me. There were probably a lot of great ideas that were just not obvious.

In hindsight it really looks like Yahoo all over again.