I have found their reviews very extensive, more than any other free alternative that covers so many product categories, and typically they match what you get if you purchase one of the products. You'd think having NYT behind them would lend some legitimacy, at least as far as it concerns outright fabrications. Typically I don't mind if their recommendations are sourced from just a handful of retailers in that case.

All that is to say, that's quite alright with me.