Just to add general interest info to this strain of the conversation: I had to work with Apple in ensuring content for the launch of News+ in Canada after they bought out Next Issue/Texture, and they were very involved and the incentives were substantial.

It makes a real-world difference, there's no doubt about it. Hell, this is why governments issue arts funding. The return has virtually limitless potential in more than just the financial aspects. But it does take commitment, perseverance, and often, patience.