>> Microsoft has been playing good by the developers for years now. I trust them more than Apple and Google. > This is situational and opportunistic. It can change any day.

And the way they run a store is consistently horrible that it feels impossible to make worse. Full of horror stories, bans and rejections, sometimes even random pick deletions since Xbox Live Indie Games days, to at least as recent as just few quarters ago.

There are reasons why people choose iOS, Android, .msi file download from GitHub and so on over Microsoft Store.