I imagine they are knowing victims, and there’s a lot of social pressure to conform. I’m sure many people would not be excited to repeatedly explain the De Beers situation to everyone who questioned their decision not to get a diamond. And it’s even harder to make an “against the grain” decision on behalf of your spouse. And if they don’t want the diamond ring, you still may choose to get it for your own social comfort. So with De Beers as the historical root cause, you have a situation where both spouses need to want to go against the grain to not get a diamond ring.