Yeah, I think what a lot of people going on TV failed to really express is that there was so much unknown about this new virus, that this is the best information we have to go on RIGHT NOW. And then when that changed, they didn't make it explicit enough that they were changing their advice based on NEW DATA. Partially this is just the soundbite driven media, where even if it was explained, that often doesn't make the 10 second clip replayed.

My company had a zoom conference with a very well respected British doctor, he won something more or less equivalent to a nobel prize in mediciine, and he told my company, on May 4th, that masks are not necessary. This was already a bit head scratching, but what I feel he probably meant, but certainly did not explicitly say- is that its not a priority for an individual to wear a mask when there are shortages for front line workers.

But mix a changing message with an inbred resistance to being told what to do and the inconvenience of a mask, and this comes out the end for many as "They don't know what they are talking about these "experts!", I don't need to listen to them, they can't get their story straight!" and here we are...