If you broaden your understanding of WSB's definition of winning beyond "making a profit" or "maintaining value" to "taking a loss but having an entertaining ride along the way" then they're winning and have no way to "lose." Now the SEC or Professional Capitalists making easy money may not want WSB to turn corners of the market into a volatile form of entertainment but it's completely legal AFAIK and illustrates the disparity between what is claimed about the stock market by the wealthy and powerful and what the stock market actually is. If a Wall Street clique-member replaced WSB and behaved the same way it would be fine, at least from a hyperventilating "we have to think of the children/retail investors" standpoint.