I would be completely out of my depth implying I understand all the creative ways different hedge funds make money, but there's a lot more tricks in the bag than "short it" and "write options"

Just look at Citadel... how much money do you think they've made off early access to majority of retail orders for GME as RH exploded?

And how much more money will they make on an ongoing basis after this from all the new users?

The volume has been insane, someone is making money besides retail investors, and they won't be the ones left holding the bag after the musical chairs stop...