No one is buying this stock because they want this junk company, it's all manipulation. They have an army of buyers and use some calculated techniques with options to gain leverage. They're not all college students in for $100. I know of people who have borrowed 6-digit sums to get in on this bet.

Potentially there are also pros on the WSB side of this game but I think they would potentially face legal risks that the individuals don't have to worry about.