However, with each such decision that happened recently (and I swear it's something of a third high-profile ban after the capitol thing), they're angering ever larger groups of people all across the political spectrum. I feel this will bite them hard. This is going to be interesting to watch.

As of now there have been few repercussions for turning the knob up on censorship. Power begets power, and we'll see whether or not it burns them in the end.

I don't think that's necessarily alternative. Probably, both your theory and mine are parts of the explanation.