The problem with going to a startup is it is kind of like going from the frying pan into the fire. As someone who has worked in both academia and industry, while academia and its pursuit of publications leads to bad behavior, industry and its pursuit of money is even more unprincipled. While it might not be that hard to fool peer reviewers with nonsense, it is way easier to fool venture capitalists, who often know no science and and are just listening for the hot buzzwords.