Correct. It’s more like a bring-your-own-car ride sharing (which already exists here, SnappCar) but a lot nicer in all aspects.

They estimate covering the cost of the car in 1-2 years, so you won’t be expanding your fleet that fast... there is a lot of discussion about this online, a lot of comments here cover that too. It’s just a step, eventually they won’t sell cars to consumers anymore.