To those in the second camp I'd ask, why shouldn't society seek to place limits on corporate behaviour when it believes that behaviour is harmful to the long term goals of society? Why should the profit motive be put before social need?
Without social and governmental intervention we'd still have cigarette companies paying doctors to promote their products as safe and healthy. We'd still be experiencing crime waves brought on by leaded gasoline and fireproofing would still be made from asbestos. Should the government and activists have allowed these things to continue? If not, what differentiates them from expecting Ikea to responsibly manage it's consumption of lumber?
Don't trees grow till they die?
Only if it burns, dead tree are generally eaten away over decades by insects, fungus and birds.
AKA, whether you burn it, or leave it in the environment to rot/compost/etc the carbon eventually turns back into C02. In order for trees to be a carbon sink they have to be sequestered in an O2 free environment forever. AKA, they need to be feedstock for the oil the cockroaches are going to use to build their civilization in a 100M years.
Unfortunately we live in a world where virtue signaling is more important than actual virtues and winning arguments is more important than actual winning. Yes this is a PR thing and will help to create a positive public image that IKEA hopes will help them thwart the evil eyes of the rent seeking politicians.
Note: A tree is useful and carbon negative only if it is growing a tree in forest that has stopped growing is mostly useless for offsetting carbon, if anything we need a Logging 2.0 where we cut down a lot of trees and use them for long term purposes such as furniture, housing, infrastructure etc. and plant and grow new trees.
> Why they have to explain themselves for doing something useful?
They don't have to and neither does Amazon, Google, Exxon and thousand other companies have to explain anything to the public or govermint and yet you see so many attempts by government and activists to force them to explain.