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Re:IKEA buys 11,000 acres of U.S. forest to keep it from bei... by j1elo on Wednesday January 27, 2021 @05:32AM (#25926507)
I guess this has started, indeed. In Spain, one of the Twitter trending topics is a promoted Ikea hashtag loosely translated to "unknowingly being an activist"... so I'm assuming it refers to this movement

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