Thanks for your considered response to my snarky comment. Personally I don't mind plain ads which are simply a commpany advertising their product/service on a billboard etc, what I find unbelievable in the digital era, is the extent of the intrusion now on finding out everything about people to market to them better (which I'm not even sure if having more data on someone has been proven to produce better results). Its really the data broking side of it - if that went away I'd have no issues.