Starting an ISP isn't all THAT hard.
https://arstechnica.com/information-technology/2021/01/jared...
Re:East Coast Internet Outage
by jrochkind1 on Tuesday January 26, 2021 @06:05PM
(#25922092)
Wow, great story I hadn't heard!
> Mauch has been charging $65 a month for symmetrical 50Mbps service, $75 for 250Mbps, and $99 for 500Mbps,
That's less than Comcast consumer rates in Baltimore.
In principle, you can have systems that very quickly route around damage like this, but in practice it happens so rarely that it's not worth it for consumer ISPs. I think it should exist, but the ISP space is so burdened with red tape that the only way anyone could compete with it was literally to start a rocket ship company and launch a bunch of satellites.