If this is truly a shift in ideology at the leadership level, it's long overdue, but a welcome change; Facebook has depended on privacy-breaching practices for far too long. There will have to be some serious innovation and effort from their end in order to come up with a different business model and undo the damage that they've done thus far.

This could just be a big sham that the leadership is trying to make a big deal about, but I'm hopeful that they've finally realized that the path they're going down isn't sustainable.