I can see why the ECR piece is a handy input for the games, but having tried every connected rowing app under the sun, I think what is missing in this space is compelling content and compelling software on the same platform. As a fellow tech guy/non-rower who just wants to stay in shape, it's hard for me to see how success here hinges on ECR rather than the software and content. But I also understand you've already made a large bet on this, and I hope it pays off for you.