A huge part of our experience is the electronically controlled resistance that adds up to 100+ lbs of resistance. Our high-intensity games and strength content, which differentiates us, requires this and the reason why we opted to build our own rower.

Also concept2 owner. I think it's a miss not having some offering for existing rowers--these are not cheap devices, most people love their current one, and concept2's build quality has created a huge moat for them.

Better to compete on software/integration instead of hardware as it makes your offering a niche player in an already niche market.

Good point. I think creating a solution that ties into existing rowers like the C2 isn't out of the question in the future.

I'd be interested in this. I picked up a C2 last year, and have no need (or desire) to replace it. But supplementing it with something I can use on an iPad would be great.

Check out Asensei for live coaching, or Kinomap for outdoor rows. Both connect to the PM5 on the C2.