Most of us aren't sommeliers though. In a blind test the best I could do would be to say "I like that one, don't like this other one etc". And I feel I know a reasonable bit about reds and have done plenty of tastings over the years. I usually go for the best bang for the buck, and at the moment there's a bunch of great South American wines priced at around GBP5.50-7.00 that are great daily drivers.