I don't know man, it's what I saw as more and more people came to Ubuntu with Windows Vista flopping, and they came with expectations of a flashy UX and a dynamic growth of the platform. Lots of theming, lots of hopeful mockups and GTK+ struggling to support transparency as theming engines hacked it in, the race to incorporate compositing and having everyone's graphics cards actually work.
I get it that there was a lull during the transition between GNOME 2 and GNOME 1, many of the myriad themes you found on repos in 2005 were ports of GTK 1.X themes, no more. But the influx of Windows users injected a lot of vitality into the theming scene.
> I mean. Did you even read the article you're commenting on? Windows 3.11 had themes. Windows 95 had Microsoft Plus: https://en.wikipedia.org/wiki/Microsoft_Plus!
Precisely, long-since retired technology. The Windows XP era lasted 8 long years, as people for the most part skipped Vista. It just wasn't very prominent and crazy custom UIs were rampant.
Eh? Theming was fizzling out by 2005, which starts to correspond to the rise of OS X and Macbooks.
Enlightenment came out in 1997 and was all about theming. But theming predated E by a few years already. https://en.wikipedia.org/wiki/Enlightenment_(software)
This is what I would call the "golden years" for Linux theming. Late '90s to early 2000s.
> Windows look and feel was never really a thing, nor was theming because of the same thing.
I mean. Did you even read the article you're commenting on? Windows 3.11 had themes. Windows 95 had Microsoft Plus: https://en.wikipedia.org/wiki/Microsoft_Plus!
> Then GNOME 3.0 came and they went for the consistently branded experience approach
This happened way before GNOME 3 was a thing. GNOME 2, Xfce, and others stopped their obsession with Windows and started thinking about OS X, which was eating the desktop UNIX lunch.