Well, now I have to ask an old boss if he called a rep, he didnt spend quite 100k+ but we did get a twenty grand single server from dell about half a decade back or more, and now I'm curious, I think it was about 20 grand, I don't think NVMe's were mainstream at the time, or anywhere damn near affordable. I suspect he did buy it directly off the site, as he has other hardware we'd have gotten (mainly workstations).

In a way you could say the ones not calling a rep are subsidizing your cost for the server.