It is all value judgements.
Again, if the priority is to always have a positive ROI, and that metric is computed every quarter, without due and inclusive consideration for externalities?
All the things I discussed here are going to get watered down. And it is always the same priority on max dollars now, max recurring dollars now, and WGIF about the future, others.
Where that happens, so do the things I just said. Not my mess to clean up.
Some enterprises get it. They get my time, attention, dollars and referrals first.
Beyond that? Got better things to do.
Clearly you value things differently. That does not make anything I said wrong.
Take care. You get last word on this.
And I don’t mean that cynically - since if it’s as easy and guaranteed profitable as you say, why wouldn’t you be able to convince numerous CEOs to unearth all of those extra billions?