> Advertising free children’s TV (and radio) may have delayed the onset or rampant consumerism fuelled by commercial TV elsewhere.

I find this statement hard to square with the make up of the economy of this country and the rampant consumerism that seems to exist.

We seem to have taken the biggest hit to the economy by covid because our economy depends so much on rampant consumerism (I'm obviously simplifying)

This is not to say that I think ad free TV is bad, quite the opposite.