I think there are serious concerns about Qualcomm's commitment to competitive performance instead of just being a patent troll. I think if AWS Graviton is followed by Microsoft[0] and Google[1] also having their own custom ARM chips it will force Qualcomm to either innovate or die. And will make the ARM landscape quite competitive. M1 has shown what's possible. MS and Google (and Amazon) certainly have the $$ to match what Apple is doing.

0:https://www.datacenterdynamics.com/en/news/microsoft-reporte... 1:https://www.theverge.com/2020/4/14/21221062/google-processor...