Re:Storming Reddit's Moat
by PaulDavisThe1st on Tuesday January 19, 2021 @06:16PM
(#25840293)
>Amazon tried to push off a core cost centre from their business
This is absolutely not true.
Customer reviews were conceived of as a barrier to entry that could not be trivially recreated by competitors. They were also conceived (naively, as it turned out) as inherently more trustworthy than anything created by company editorial/review staff.
There was never any question of "well, we could do reviews ourselves, but ... nah, let the customer do it". The goal was to harness a subtle kind of network effort to do both of (1) improve the usefulness of the site for users (2) create barriers to entry.
[ EDIT; s/others/users/ ] (#2 amzn employee)
In a way, it’s quite similar to the issue of Amazon product reviews. Amazon tried to push off a core cost centre from their business onto the backs of volunteers. Now the system is totally corrupted by manufacturers and their paid shills.