TV detector vans once prowled the streets of England

Re:TV detector vans once prowled the streets of England by lotsofpulp on Tuesday January 19, 2021 @09:37AM (#25833754)

There’s placement, and then there’s altering the storyline and photography of a scene to achieve the goal of advertising a product.

For example, there’s a difference in someone drinking a can of Coke, versus someone spending 30 seconds talking about how they love Coke, and adjusting the camera angles so that the Coke logo is always front and center.

It’s possible to do product placement that doesn’t take you out of the story. But recent stuff beats you over the head with it in ways that are inconsistent with normal behavior and it’s jarring, takes you out of the moment, and I have no idea how people tolerate it.

[ Parent | on HN ]

Re:TV detector vans once prowled the streets of England by Silhouette on Tuesday January 19, 2021 @10:34AM (#25834415)

I always laugh when lots of the US cop shows we get here in the UK have the good guys prominently using Microsoft equipment... to GOSUB their subroutine, or some similarly authentic "tech speak". With the new AI powered by Product Placement Of The Week, they can enhance the image and miraculously read the plate on the bad guys' vehicle!

[ Parent | on HN ]