A private company is for-profit by definition. They may not be monetising it now, but that’s because they’re in the growth phase.

You don't get to make assertions based on speculation. Across Linux there have been an infinite number of package managers, sometimes ones that integrate each other's protocols like how the PopOS store integrates flatpak. Is PopOS or the PopStore now explicitly for profit despite the fact that it doesn't sell a single thing?

Except for non-profit companies, which are...