Re:Ask HN: Dear tech managers, how to make you open my email?
by cdnsteve on Thursday January 14, 2021 @10:24PM
(#25786624)
We are busy.
Stop thinking of outbound marketing, it does not work and I delete tons of these daily, think inbound. How are you giving me good value for free the first and at least the second time? Then maybe I'll be interested in a chat. I need to discover the value on my own, in a natural way and not be sold it. This is pretty much universal to sales.
If you are targeting a larger business the cycles can be a year or more in length before you will see sales from initial discussions. Internal selling from a champion on the inside (the company) to your product is crutial, then there are tons of approval steps, budgets, legal review, pocs, etc...
Stop thinking of outbound marketing, it does not work and I delete tons of these daily, think inbound. How are you giving me good value for free the first and at least the second time? Then maybe I'll be interested in a chat. I need to discover the value on my own, in a natural way and not be sold it. This is pretty much universal to sales.
If you are targeting a larger business the cycles can be a year or more in length before you will see sales from initial discussions. Internal selling from a champion on the inside (the company) to your product is crutial, then there are tons of approval steps, budgets, legal review, pocs, etc...
Good luck