Sounds good to me. And what is the gratuitously complex instrumentation by which all of these companies collect personal data and track users: the so-called "modern" web browser. Authored by, you guessed it, companies who rely on advertisers. They purport to do many other things, wonderfully idealistic and technically impressive things, besides supporting web advertising. Those alleged pursuits seem to keep everyone distracted from their raison d'etre: Make money from advertising.