Hint: it's the identical problem to deplatforming BLM or Antifa or Occupy or the Proud Boys or pick anyone you agree with that annoys powerful people. "Having the better politics" will not protect you. "Oh they're just fascists" will not protect your peoples.
[1] https://www.theguardian.com/technology/2016/feb/05/twitter-d...
Apple on the other hand is a lot more murky due to their lockdown of app installs. I don't believe they should be made to host things they don't agree with but people should not be prevented form installing whatever software they want on their own hardware.
For the record I am a staunch free speech advocate but fully believe that no-one (no-company either) owes you (the royal you) a place to use your free speech on their property.
Did they actually coordinate [1] or just come to similar conclusions based on similar facts, in the context of the same cultural zeitgeist?
[1] e.g. Bezos, Cook, and Pichai (or subordinates) on a conference call, deciding what to do
I don't have a solution, but Amazon + Apple + Google coordinating to shut down a platform for communication - even a platform that contains expression that I strongly disagree with, I might add - is a problem that requires a solution
This is what I wish more people understood now rather than later, but at some point everyone will understand that it's a problem