Make it like the tweetdeck of Social Networking. So if I have 15 profiles on 15 different social networks, give me 1 user name and password, through your site, that gives me a window into all my profiles, kind of like tabs on a web browser or something, I can tab through each network through your site. So your site is the only place I go to check all my profiles. You shift from being a discovery tool to a profile management console = major recurrence.