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Re:Distributing Mac apps outside the App Store, a quick star... by shawnz on Wednesday January 13, 2021 @06:33PM (#25769513)
SmartScreen existed prior to Microsoft's app store though.

I am not sure what you mean regarding your point about sidestepping Apple's app store. Code signing can obviously be done on either platform without any app stores.

Re:Distributing Mac apps outside the App Store, a quick star... by GeekyBear on Wednesday January 13, 2021 @07:29PM (#25770073)
No, SmartScreen blocks software that doesn't have a high enough "reputation score" even if it is signed. The only way around that particular restriction is to distribute your app through Microsoft's app store.

Gatekeeper has no such caveat.