Changing culture runs on money, and the most efficient use for it is to put a feedback loop: you put money, and you get even more money in the short term to put even more on it.

And in this you are competing with a few donations without a feedback loop against the oil industry that have plenty of money and that kind of feedback loops, for just one culture that need to be changed.

And to make things even more unfair, they can use all the dirty tricks they want (plain lies, exploiting bias, pushing disinformation, bribing politicians, etc), while you can only use the, sometimes hard to get for the uneducated, truth.

> Changing culture is a big project

For my buy-in, change agents are encouraged to:

- begin with absolute truth

- develop an unambiguous, existentially complete solution

- let that solution sell itself through its inarguable superiority

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Anything less than that risks coming off as so much bullying.