Tesla also didn't start with the Model 3, but instead built a roadster for the rich enthusiasts first (who were more forgiving of the lack in range, charger network, and other issues). It's the old boiling the frog adage.

Perhaps the political issues were a better bang for the buck because they were easier to formulate and addressed the needs of the most fanatical base? Once they make any progress in that area (and a quick formulation of the demands is a sign of such progress), the momentum will continue to build.