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A comment on Airbus hit as new US tariffs come into force. Parent comment

Re:Airbus hit as new US tariffs come into force by kevin_thibedeau on Tuesday January 12, 2021 @11:22AM (#25748973)
HD was on deaths door anyway even without Trump. They've been playing financial games with production for the past 20 years and their core customers are aging out.
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Re:Airbus hit as new US tariffs come into force by volta87 on Tuesday January 12, 2021 @11:31AM (#25749139)
Agreed. The EU tariffs just accelerated HD's decline, but HD dig their own grave long time ago.

HD decision of focusing their brand on a "hardcore biker" culture that has failed (and arguably even alienated) younger customers is what killed the company.

All customers age, but what HD has failed to do is attract new customers at a faster rate than the death rate of their current customers.

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