I am probably wrong about outerwear, as much of it does seem logo'd, even the higher end ones.

Uniqlo is one of the few stores I'll shop from because they don't have the the logos and are decent quality for the price.

I guess I should clarify my statement to be that the more gratuitous a logo, the less I think of the quality of the product. For example, I imagine Gucci is trying to cash in on its name, or people wanting to show off their willingness to spend money rather than it being a good jacket.

In (technical) outerwear things with no labels it seems are either low end(uniqlo, rei white label etc) or you end up paying a super premium for unbranded stuff. Think Veilance(Arcteryx), or Acronym.

I don't think I've ever seen a logo on the outside of a suit jacket. Or on most button-down shirts. Or most slacks.

Maybe focusing on price is not the best metric here, after all when talking luxury items the price has no direct relation with the physical product almost by definition. In this domain of purchasing, "higher end" means high class, not just expansive.

In a sense, Gucci and Vitton are what low class people think rich people wear. Kind of like Trump thinks being rich is shitting in gold toilets.

Of course, this contempt of "tacky luxury" is in itself a form of signaling among a certain class.