I remember a Canadian author a few years back (can't remember the name, sorry!) went to a Prepper-Con in the US. He wrote about a lot the classes on survival skills, the ubiquitous barrels of dehydrated corn, and the massive gun fetish. The best part, though, was the end. I'm paraphrasing, but he said that the thing all the other attendees needed wasn't a new hatchet or picatinny rail, rather negative 30 pounds and mile times under 15 minutes.